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Management guru Tom Peters, known for his landmark book In Search of Excellence, features a tiny San Francisco ad agency in his latest tome, The Circle of Innovation.
Amazon Advertising, a woman-owned startup that specializes in marketing to women, is reaching Peters’ national business audience with its message and work. The book pays particular attention to an Amazon print ad (shown here) for Harley-Davidson motorcycles that uses a close-up of a bike with the tagline: “It vibrates.”
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