Hummer's Long, Strange 'Toboggan' Ride

BOSTON Modernista! today breaks a 60-second holiday-themed spot for General Motors’ Hummer that shows a father and two kids riding a toboggan down a snowy hillside.

What begins as a fun adventure turns subtly surreal as the winding white expanse goes on without any end in sight. The father grows increasingly concerned as powder flies up into his face.

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