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Human Rights Campaign, an organization dedicated to equal rights for the gay, lesbian, bisexual and transgender communities, commissioned DDB’s Issues & Advocacy division in Seattle to create two 30-second ads showing “Tom the Token Gay Friend” being dismissed by his companions. In one, Tom is at a dinner party and broaches the subject of becoming more politically active; he’s met with laughter. In another, Tom discusses with friends the importance of legalizing same-sex marriage; they gloss over talk of planning a gay marriage.
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