Hugh Hefner On the Spot

What kind of man starts Playboy? A descendant of Puritan leaders who grew up fascinated with images of beauty, which he sought and savored everywhere, especially in the movies. Hefner, who created the long-running “What kind of man reads Playboy?” tagline, sat down with Adweek last month amid the hoopla surrounding the magazine’s 50th anniversary. Now starring with several Playmates in a Carl’s Jr. campaign—symbolizing the notion that “not every guy wants the same thing every night”—Hefner, 77, touched on sex in advertising, American mores and metrosexuals.