Huber Woods Taps Wray Ward Laseter

ATLANTA Wray Ward Laseter said it has added Huber Engineered Woods to its client roster.

The Charlotte, N.C., shop was chosen by the local manufacturer of wood board products without a review to develop advertising, marketing and interactive projects.

WWL president and chief creative officer Jennifer Appleby said that Huber is an excellent fit for the agency’s focus of expertise. “Huber has a reputation for quality and environmental sensitivity,” she added.

According to Huber’s senior director of marketing and business development, Sherry Walker, WWL was chosen because of its experience developing marketing initiatives for building and home-related products. The agency’s mission is to build brand awareness for Huber’s family of engineered wood products.

Huber’s leading brands include AdvanTech sheathing, PerforMax, Cedarstran, TruSpec and Huber Blue. Huber Engineered Woods is a subsidiary of J.M. Huber, a national supplier of engineered materials and technology-based services to paper, energy, plastics and construction customers.

WWL is developing its marketing initiatives, which, according to the agency, will include advertising in trade segments. Campaign spending was undisclosed.