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NEW YORK Publicis Groupe has been cut from HSBC Group’s $600 million global marketing services review, leaving teams from Interpublic Group, WPP Group and Omnicom Group contending, the client said on Friday.
The remaining contenders will be briefed on a strategic assignment in early March and make final presentations in May, said Peter Stringham, client group general manager, marketing. In between, HSBC executives will visit offices of the agency teams in the 13 countries where the company spends the bulk of its marketing dollars, Stringham said.
“The
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