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HSBC Bank USA, a familiar advertiser in some of the nation’s largest airports, has added Los Angeles International Airport (LAX), the seventh-busiest airport in the world, to its global airport campaign. As part of a five-year agreement with JCDecaux, HSBC’s brand is now featured prominently on the interior and exterior of 17 jet bridges at the Tom Bradley International Terminal at LAX.
The interior of the jet bridges display HSBC’s global “Values” campaign, stressing understanding peoples’ values in order to meet their needs.
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