HP Top Marketer Johnson Departs

SAN FRANCISCO Allison Johnson, svp of marketing at Hewlett-Packard, has resigned and will join Apple Computer as vp of worldwide marketing communications, HP said today.

Mike Winkler, CMO and evp of HP’s customer solutions group, will absorb Johnson’s duties, the client said.

HP CEO Carly Fiorina left the company last week.

Apple’s lead agency is TBWA\Chiat\Day in Playa del Rey, Calif. The client spent about $115 million on ads last year, per Nielsen Monitor-Plus.

Johnson previously worked at Apple in various marketing roles in the late 1980s and early 1990s. Apple representatives could not immediately be reached for comment.

HP’s lead shop is Goodby Silverstein & Partners in San Francisco. HP in Palo Alto, Calif., spent about $260 million on ads through the first 11 months of 2004, per Nielsen Monitor-Plus. HP’s best known effort is its “Picture Book” ads touting digital photo products, named by Adweek as 2004 Campaign of the Year [Adweek, Feb. 7].