How to Talk to Women

Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women with its marketing messages for nearly 100 years), are creating campaigns speaking to women as they really are—rather than speaking down to them. Here, read about some of the marketers that are getting it right, along with profiles of female consumers brands are chasing across three distinct life stages.