How She Did Last Year

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It seems like only a month ago that my colleagues at JWT and I brainstormed the 10 trends for 2006. What did we think then, and how did we do?

1. Sex With No Apologies. Think Britney Spears, minus Disney ears and her panties.

2. Faking Reality and Faking Celebrity. It would be easiest to mention Britney again, but what about the TomKat wedding and their N.B.F. Victoria Beckham?

3. The Timelessness of India and China.





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