How Sara Lee Beefed Up Jimmy Dean Brand

When Sara Lee was looking to grow breakfast brand Jimmy Dean’s market share, it turned to consumer insights to help drive new advertising for the brand, according to CMO Philippe Schaillee.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}