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Tough cows might not sound like “good eatin’,” but Pagano Schenck & Kay recently launched business-to-business ads on behalf of Waitsfield, Vt., cattle ranch Floodwoods Farm to convince butchers and other potential buyers that its Belted Galloways are not only rugged but tasty.
The ads promote the farm’s “survival of the fittest” farming method, characterized by a lack of heated barns, allowing only the hardiest cows to survive.

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