IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local schools with dedicated teachers who take an interest in students. … First-rate area camping and RV spots."
There it was in the photo, unnamed but unmistakable: Walter White's house, with a Century 21 logo next to it.
A delightfully devious little ad, it was Mullen's first big success doing social creative for the real-estate company.