How to Maximize Sales Potential in a Changed Economy

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The holiday season is a time of celebration for many retailers. But once it’s over, keeping sales moving in the right direction can be a challenge. To help give retailers some strategies to combat ongoing challenges, such as consumer budgeting and digital competition from non-market leaders, Deloitte held a Webcast yesterday (December 2), called “Customer Relevancy: Achieving High Performance Beyond the Holiday Season.” After the Webcast, Nielsen Business Media’s Stacy Straczynski caught up with Mary Delk, director for Deloitte’s retail practice, who discussed current retail trends and what actions retailers need to take to stay competitive.

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