Video: How Levi's Assessed a Tumultuous Political Landscape and Used Jeans to Bridge the Divide

Global Brands CMO Jennifer Sey spoke at Brandweek on how differences connect people

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The day after the 2016 election, Levi’s Global Brands CMO Jennifer Sey knew the iconic American brand’s marketing needed to reflect the current mood of a divided country. Sey shelved an advertising campaign for skinny jeans and got to work creating a new campaign meant to bridge that divide.

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