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Kraft today (Monday) broke a major campaign behind its new Golden Double Stuf Oreo. But it won’t come as a surprise to many social media users, who have been generating buzz around the product since the food giant launched a teaser spot last week.
Golden Double Stuf Oreo—which has twice the amount of vanilla filling as a regular Oreo cookie—hit store shelves in early August, retailing for $4.19. The regular version, Golden Oreo, is currently the best-selling brand in the vanilla sandwich segment, per Kraft.
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