How Coda Chose Its New Lead Agency

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Coda Automotive chief marketing officer Kerri Martin knows the principals of her new lead agency, Goodness Manufacturing, from working with them on BMW’s Mini Cooper brand when she ran marketing at Mini and they were executives at Crispin Porter + Bogusky. Beyond their car experience, however, she admired their cause-related work, especially for the American Legacy Foundation’s “Truth” campaign.

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