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House of Business, a bi-monthly magazine that focuses on people who use technology to run home-based businesses, is changing its name to Broadband House after a year of publication.
Households equipped with broadband (high-speed Internet access via cable modem, DSL, ISDN, satellite or T1 lines) are a boon for advertisers in the high-tech sector, said president and editor-in-chief Scott DeGarmo. That’s why the magazine will carry the subtitle, “Living and Working in the High-Bandwidth Era.”
The target readership of Broadband House includes “early adopter families” who consider broadband more essential than microwaves and VCRs, and who have expressed a strong interest in videoconferencing, distance learning and downloadable entertainment, said DeGarmo.
“The smart money is saying this market is on the verge of explosive growth,” he said.
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