Hotlines: Late-Breaking Industry News

Ogilvy Evolves Dove’s ‘Real Beauty’ Campaign

NEW YORK WPP’s Ogilvy & Mather this week launches the next phase of its “Real Beauty” campaign for Unilever’s Dove with the posting of a new Web video tied to the Dove Self-Esteem Fund. The 60-second video “Onslaught” opens with a shot of a young girl before cutting to a rapid montage of commercial images depicting beauty.

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