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Initiative Shuffles Research Unit In Prelude to Shift in Planning
New York IPG’s Initiative has reorganized a key research department into two separate units: Consumer Insight and Futures & Technology. EVP David Ernst, who ran the precursor operation for 10 years, is leaving the agency. The reorganization is a prelude to a new planning approach the shop will unveil soon. Also in the works is a broader relaunch of the agency’s brand in the fall.
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