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Omnicom, Intel Near Deal For Exclusive Access to Viiv

NEW YORK Omnicom Group is close to striking an arrangement with Intel that would allow its clients what is believed to be exclusive access to the chipmaker’s Viiv technology platform, which aims to make it possible for broadband video to move from the computer to TV and other devices, sources said. Difficulties streaming broadband content to non-Internet platforms is widely considered to hamper increased viewership for that content.

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