BMW Continues Talks With 4 Finalists for $70 Mil. Account

NEW YORK The four finalists for BMW’s $70 million ad account again traveled to the Woodcliff Lake, N.J., client’s headquarters last week for tissue sessions, sources said, in advance of final presentations in the first week of November. IPG’s The Martin Agency in Richmond, Va., and Omnicom’s GSD&M in Austin, Texas, met with the client on Wednesday, and independent Anomaly and MDC’s Kirshenbaum Bond + Partners, both in New York, met with the client on Thursday, sources said. The agencies have been charged with crafting BMW’s next creative success, as was suggested in the RFP. Last month’s briefings, where agency teams were given access to BMW’s fleet, were an invitation to “come play and see and touch and feel,” as one source said. A decision is due by December. Select Resources International, the consultancy handling the review, did not return calls.

AKQA Wins Web Duties for Coke on the Tails of Coke Zero

AKQA was named lead interactive creative agency for Coca-Cola, the client said. The New York office of the San Francisco independent agency will lead Coke’s roster of global and local agencies in “creative and technical” duties, a client rep said. Coke works with several Web shops worldwide. The win came after a review of undisclosed interactive shops. Billings were unavailable. AKQA this spring handled the interactive creative for the launch of Coke Zero.

Aegis Names Global Media CEO; Bolloré Raises Stake Over 20%

NEW YORK Aegis Group appointed a new global media CEO, Mainardo de Nardis, on Friday, the same day that Havas chairman and French corporate raider Vincent Bolloré surpassed the 20 percent mark in his ongoing accumulation of Aegis shares. De Nardis, a 25-year industry veteran, joins Aegis from WPP’s Mediaedge:cia, where he was worldwide CEO, jointly running the agency with executive chairman Charles Courtier. Aegis confirmed that de Nardis has contract issues that need to be resolved before he can take on the new job. There are no plans to replace him at MEC, sources said.

Three Agencies Go Forward In $40 Mil. Goodyear Account

new york Goodyear Tire & Rubber will schedule meetings this week with the three agencies contending for creative duties on its $40 million advertising account, according to a company representative. The three finalists for the account are: IPG’s McCann Erickson, Havas’ Euro RSCG and Publicis’ Saatchi & Saatchi, all New York. Cut from the review were: IPG’s Carmichael Lynch in Minneapolis, Publicis’ Publicis in New York and Omnicom’s Merkley + Partners, also in New York. The creative incumbent, Havas’ Arnold in Boston, is not defending. Media duties at Havas’ MPG in New York, are not affected.

Four Shops Vie for $30 Mil. Global Adecco Account

NEW YORk Four global agencies are competing for creative duties on the estimated $30 million global account of Adecco, a Zurich, Switzerland-based employment recruiting company that competes with Manpower, sources said. They are WPP’s Young & Rubicam and Ogilvy & Mather, Omnicom’s TBWA, and IPG’s Lowe, said sources. The agencies’ London offices are leading their efforts, though some are pooling talent from other locales, sources said. Final presentations are slated for next month. The agencies declined comment, and the client did not return calls.

Ford Motor CEO Takes Another Turn in TV Commercials

new york Ford Motor Co. CEO Bill Ford Jr. will once again star in Ford commercials breaking this week, part of the “Ford Innovation” campaign aimed at buffing Ford’s image as a technology leader. The chairman makes his first appearance on TV ads since the 2002 “No Boundaries” campaign. Ford is at the end of a tumultuous quarter, reporting a net loss of $284 million. The effort, via Penn Schoen & Berland and Ogilvy & Mather Detroit, features a 60-second spot titled “Innovation” and a 30-second spot titled “Compass.” Ads will run on cable and network programs. There will also be print, radio and Internet elements.