Retailer Hires Consultancy For $85 Million Review

nEw york Office Depot put its $85 million account in review last week, and incumbent BBDO in New York has opted not to defend, sources said. Office Depot confirmed the creative portion of the ad account is in review. The Delray Beach, Fla., client has hired New York-based Joanne Davis Consulting to handle the search, said sources. The decision was driven by conflict between Office Depot and FedEx, which acquired Kinko’s last year. BBDO in New York has handled FedEx since 1989 and Office Depot since 2000. Memphis, Tenn.-based FedEx spent $60 million in 2004 on the FedEx Kinko’s brand, which is based in Dallas.

NBC Selects Finalists in $140 Million Media Review

NEW YORK NBC will hold meetings this week with contenders for its estimated $140 million media review, sources said. In the running are incumbents Publicis’ MediaVest, MDC’s Media Kitchen and independent Horizon Media. Other contenders include two IPG shops, Initiative and deutschMedia, Publicis’ Fallon and independent Palisades Media Group. Final cut is expected by week’s end. The review covers all NBC properties and is being overseen by client procurement officer Philip Righter. Final pitches are set for mid-September with a decision at the end of the month. NBC didn’t return calls. Agencies declined comment or didn’t return calls.

Ask Jeeves Mulls 2 Shops For $30 Million-Plus Work

NEW YORK Web portal Ask Jeeves is mulling two finalists in its search for a shop to handle creative duties for a $30 million-plus relaunch of the brand: the incumbent, Omnicom’s TBWA/Chiat/Day in San Francisco, and independent Hanft Unlimited in New York, sources said. Hanft handles creative for IAC sibling IPG’s Mullen in Wenham, Mass.; Omnicom’s Goodby, Silverstein & Partners in San Francisco; and independent Butler, Shine, Stern & Partners, in Sausalito, Calif., have been cut, sources said. Owner Barry Diller has said that Ask Jeeves will be renamed, with an emphasis put on the site’s “Ask” function.

New Sirius Satellite Ads to Focus on Content, Not Dogstar

new york Sirius Satellite Radio’s $15 million-plus fourth-quarter ad push, launching in October, will shift focus from its Dogstar mascot to its content. The brand’s agency, Doner, Southfield, Mich., tapped Rob Cohen, director of The Fast and the Furious, for TV spots. The campaign features a series of vignettes highlighting Sirius’ programming that will be rotated through the fourth quarter. Radio and print will support. Sirius spent $32.8 million on media last year and $7 million for the first half of this year, per Nielsen Monitor-Plus.

7-Eleven Taps Omnicom Team for $40 Million Account

new york 7-Eleven confirmed it has selected an Omnicom Group team led by incumbent TracyLocke for its advertising and promotions account. Estimated billings are $40 million. WPP and IPG also put forth teams. 7-Eleven had been running two reviews, one for creative and another for promotional duties, until TracyLocke in Dallas persuaded the client to hear pitches from holding company teams. Sources said TracyLocke teamed with Dieste Harmel Partners, The Promotion Network, Integer and Javelin Direct. WPP’s G2 joined with Grey Interactive, J. Brown and The Store. IPG put forth TM Advertising, McCann Erickson’s youth division Tag Ideation, Zipatoni and Casanova Pendrill. Elements from those shops will handle the business via a “virtual agency” dubbed FreshWorks.

News Roundup

The Home Depot said it has replaced evp of marketing John Costello, 58, with Tom Taylor, 39, who had been evp of store operations.Taylor takes the title evp of merchandising and marketing. … Final presentations in Lowe’s $315 million creative and media review have been pushed to next week, sources said. IPG’s McCann Erickson is defending against sibling Deutsch and Omnicom’s BBDO and TBWA\Chiat\Day, all New York.