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Arby’s Puts National Creative Portion of $100 Mil. Biz in Play
CHICAGO Doner said it will not defend the national creative portion of Arby’s $100 million account, which goes into review this week. The Fort Lauderdale, Fla.-based client invited Doner in Southfield, Mich., to participate, according to Wanamaker Associates in Atlanta. Doner, an independent, handles regional franchisee business, which is not in play. Arby’s spent about $100 million on ads in 2003 and about $25 million through March, according to TNS Media Intelligence/CMR.
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