The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

GroupM Dubs New Global Network ‘Maxus’

LOS ANGELES WPP’s GroupM has named its third global media network Maxus, sources said last week. The new unit is meant to be a conflict shop as well as a more entrepreneurial entity than the holding company’s other two networks, MindShare and Mediaedge:cia. Maxus will incorporate WPP’s free-standing, smaller media shops worldwide, such as Maximize and Media Insight.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in