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Goodby, Optimedia to Lead HP Ad Efforts

SAN FRANCISCO—Hewlett-Packard Co. has named Goodby, Silverstein & Partners, San Francisco, lead agency for worldwide branding and Publicis Groupe S.A., including Publicis & Hal Riney, San Francisco, its global agency for products, according to the Palo Alto, Calif.-based client. Publicis Groupe’s Optimedia will handle media buying.

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