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ING Direct Puts $50 Mil. Business in Play

BOSTON—ING Direct, the online-banking unit of ING Group, has launched a review of its ad account, estimated at $50 million. Incumbent Howard, Merrell & Partners in Raleigh, N.C., is not participating, said Rick Hooker, president of Boston-based consultancy Pile and Co. Large, creatively driven agencies along the Eastern seaboard and in the Midwest are preferred, but location is not a strict criterion, sources said.

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