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6 Contend for $35 Mil. Michelin Account

NEW YORK—Six agencies have advanced to the next round of Michelin’s estimated $35 million review, the client confirmed. Contending are: Campbell-Ewald in Detroit, Carmichael Lynch in Minneapolis, The Martin Agency in Richmond, Va., The Richards Group in Dallas, Leo Burnett in Chicago and Merkley Newman Harty in New York. The Greenville, S.C.-based client had sent questionnaires to upwards of 10 shops two weeks ago, including DDB in Chicago. That shop’s New York office was the incumbent.

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