Hotlinenewswire

Jaguar Negotiates $100 Mil.-Plus Shift to Y&R

NEW YORK—Jaguar is in talks to move its global creative and media ad account, estimated at over $100 million, to Young & Rubicam, sources said. Currently, the business is split between Ogilvy & Mather (U.S.) and J. Walter Thompson (Europe). Talk of the shift surfaced just weeks after Y&R landed ad duties on the launch of a new Jaguar sedan, dubbed the X-Type [Adweek, Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in