Presentations Begin for $100 Mil. Exxon Mobil Biz

LOS ANGELES—Presentations for Exxon Mobil Corp.’s estimated $100 million consolidated global media buying business take place this week in Washington, D.C., sources said. Contending for the Irving, Texas-based client’s assignment are global media networks Zenith Media Worldwide, OMD, Universal McCann and Carat International, all pitching from their London and New York offices, according to sources. The fuel marketer’s decision is expected by the end of next month, sources said.

MediaVest Wins $80-85 Mil. Effem Brands

NEW YORK—MediaVest Canada has been awarded the consolidated Canadian media account for Effem Foods’ confectionary, pet food and food brands. Effem is a division of M&M/Mars. In a review for the estimated $80-85 million account, MediaVest in Toronto, owned by BCom3, bested the following incumbents, each handled media duties for different brands: Omnicom’s Optimum Media Direction; Zenith Media, which is co-owned by Cordiant and Publicis; and Grey Worldwide’s MediaCom, all in Toronto. The shop’s other Canada clients include Diageo’s Burger King, Procter & Gamble, Philips and Western Union.

$50 Mil. Verizon Regional Account to Bates SW

DALLAS—Bates Southwest has been assigned Verizon Wireless’s Southcentral market retail ad account following a review with undisclosed agencies. Billings were undisclosed, but are thought to be comparable to the $50 million projected for the company’s Northeastern market. The account includes both media buying and creative. Bates Southwest in Houston previously handled local retail advertising for GTE Wireless.

Students Suspended for Not Watching TV in Class

WASHINGTON, D.C.—Two Ohio youngsters served a day of suspension from school at a local juvenile detention center Oct. 6 for refusing to watch television in their public junior high school. Carlotta Maurer, 14, and D.J. Maurer, 13, attend Perrysburg Junior High School, near Toledo, which is one of 12,000 schools in the country that subscribe to Primedia’s Channel One Network. For religious reasons, the Maurer children object to any form of television in the classroom, including the 12-minute Channel One news program Perrysburg students watch each morning, which has two minutes of ads. The school’s principal says that under Ohio law, students are truant if they are not in a classroom.

Croasdale Exits Initiative

LOS ANGELES—National broadcast maven Bill Croasdale is leaving Initiative Media North America at the end of this month to help his son, Robert, launch a sports-marketing company in San Diego. Another son, Bill Jr., works in Initiative’s New York office. In a career spanning four decades, Croasdale, 64, participated in 32 upfronts and became the most frequently quoted national broadcast media executive in the nation. His career included stints with Backer & Spielvogel, BBDO, McCann-Erickson and, for the past decade, Initiative and its predecessor, Western International Media.

Cingular Narrows to 4 in Hispanic Search

DALLAS—Cingular Wireless has selected four finalists in its review for a Hispanic ad agency. The contenders are Bromley Communications in San Antonio; Dieste & Partners in Dallas; The IAC Group in Miami; and The Vidal Partnership in New York. The account is estimated at $20 million.

IPG Realigns Zentropy Partners

BOSTON—The Interpublic Group of Cos. has aligned the online marketing agency Zentropy Partners with McCann-Erickson WorldGroup’s MRM Worldwide network of shops specializing in customer relationship management. Mark Dowley, president of McCann-Erickson’s marketing communications group, will lead a team from MRM and Cambridge, Mass.-based Zentropy in an effort to infuse new life into the flagging practice. Team leaders are Stan Rapp, chairman and CEO of MRM, Pam Larrick, president and COO of MRM, and Michael Tey, who has been named president of Zentropy. Tey, who had been Zentropy’s chief engagement officer, succeeds John Connors III, Zentropy’s founding chief executive, who remains with Interpublic’s Internet Ventures Group in an undefined role.

DDB Corbett Gets $30 Mil. Wrigley Healthcare Work

CHICAGO—The Wm. Wrigley Jr. Co. has formed the Wrigley Healthcare Division to develop chewing gum that delivers medicine. Advertising will be handled by DDB Corbett in Chicago, public relations by BSMG Worldwide. The division’s first product is Surpass, an antacid chewing gum pellet. Spending is estimated at $30 million. Wrigley’s lead ad agency, BBDO, was not able to take the assignment because its New York office handles several Bayer products, including Alka Seltzer.

Newswire Roundup

Dunlop Slazenger Group Americas in Atlanta has awarded its $10 million sporting-goods ad account to Long Haymes Carr. The Winston-Salem, N.C.-based agency bested Chernoff/Silver & Associates in Columbia, S.C., Austin Kelley Advertising and WestWayne in Atlanta, as well as Carmichael Lynch in Minneapolis. Incumbent J. Walter Thompson in Atlanta declined to participate. … True North’s FCB Worldwide has acquired the Polish agency Ad Fabrika for an undisclosed price. The network will combine Ad Fabrika with its Warsaw branch and call the unit Ad Fabrika/FCB. … Keiler & Co. has unveiled the latest phase of its $15 million ad campaign for consulting giant Deloitte & Touche. A breaking “Portrait” series of ads from the Farmington, Conn.-based agency shows Deloitte employees discussing their relationships with clients.