Hotlinenewswire

Doner Tapped for $20-25 Mil. Petsmart WorkDETROIT—Doner has won Petsmart's $20-25 million creative account. The Southfield, Mich., shop bested incumbent Publicis in Seattle and finalists Campbell-Ewald/West in Los Angeles, Leo Burnett in Chicago, and The Richards Group in Dallas. Select Resources International in Los Angeles oversaw the review for the Phoenix-based retailer. A media review now begins.Long Haymes Carr Takes $20-25 Mil. T.J. Maxx PrizeATLANTA—In a split decision, Long Haymes Carr was awarded T.J. Maxx's $20-25 million creative account, the client confirmed. Media duties will be handled by another service, unnamed at press time. The Winston-Salem, N.C., shop defeated finalists Hill, Holliday, Connors, Cosmopulos in Boston, The Richards Group in Dallas, and Euro RSCG Tatham in Chicago. Consultancy Pile and Co. in Boston conducted the search. The chain is a subsidiary of TJX Cos. in Framingham, Mass. Creative incumbent Holland Mark Advertising (The Media Edge in New York had media duties) resigned the business for the client last September. Cliff Freeman and Partners and Bates USA, both in New York, were eliminated in the semifinal round.BroadVision Taps GMO for $10-15 Mil. BusinessSAN FRANCISCO—E-commerce software provider BroadVision has tapped GMO/Hill, Holliday in San Francisco for its estimated $10-15 million ad account, according to sources. Sources said last week that the review was decided, but no deal had been finalized and no contract signed by press time last Thursday. About six agencies competed in the review, but their names were not immediately available. BroadVision, of Redwood City, Calif., previously worked with CGN Marketing & Creative Services in Boston.Gold Coast to Defend $60 Mil. Office Depot AccountATLANTA—Incumbent Gold Coast will pitch for Office Depot's $60 million account during a round of interviews beginning this month. A decision is expected early 2001. Delray Beach, Fla.-based Office Depot's account was held by Gold Coast from 1987-96, but the shop lost it to J. Walter Thompson in Chicago. Wyse Advertising in Cleveland took the account for a year before giving it up to New York's DeVito/Verdi. Gold Coast regained the account last year. Media buying and planning is handled by SFM/Media in New York. Ken McCaffney, of Jones Lundin Beals in New York, is consulting.Founder Tarlow Leaves Revlon ShopNEW YORK—Dick Tarlow, the adman behind Revlon's advertising for the past decade, has left the agency he founded following the client's decision to seek other creative resources. A Revlon representative confirmed that Tarlow had in mid-November "resigned" from the agency he launched in 1988 and sold to the cosmetics giant the following year. The representative said Revlon's in-house marketing department planned to absorb most, if not all, of Tarlow's 40 staffers, and that the Tarlow name would disappear. Dick Tarlow could not be reached for comment. Earlier this month, Revlon had farmed out assignments to Kirshenbaum Bond & Partners and Laspata/DeCaro, both New York, and sources said it was talking to other agencies, including McKinney & Silver in Raleigh, N.C. Revlon officials would not comment on the agencies it is considering.Bates Takes Back $20 Mil. Visine DutiesNEW YORK—The $20 million Visine account has returned to former incumbent Bates without a review after eight years with Wolf Group. The Pfizer brand was assigned to Bates as part of Pfizer's consolidation of its over-the-counter brands with its two main shops, Bates and J. Walter Thompson, sources said. After 27 years of handling Visine, Bates lost the business to New York-based Partners & Shevack, now known as Wolf Group, in 1992. Bates also recently was assigned Pfizer's Rolaids, Zantac, Bonine and Desitin accounts.Newswire RoundupGrey Worldwide: Dallas/Fort Worth will handle the launch of telecom startup BroadRiver Communications with an estimated $5-10 million inaugural campaign early next year. The Fort Worth, Texas-based shop, previously known as Regian & Wilson/Grey, last week formally changed its name to Grey Worldwide, two years after becoming part of Grey's agency network. … Havas Advertising has acquired the Abernathy MacGregor Group, an agency that specializes in financial communications. Terms were not disclosed. AMG, a 65-person firm based in New York, will operate as a unit of Havas' Diversified Agencies Group. … Outdoor gear merchant Recreation Equipment Inc. has tapped McCann-Erickson in Seattle for a $10 million ad effort after a review of two other roster agencies in the region, DDB in Seattle and Copacino. … Sub-Zero Refrigerator Corp. has narrowed the review for its $5-10 million account to two agencies: Martin/Williams in Minneapolis and The Richards Group in Dallas, according to Steve Raye, the consultant handling the search. Incumbent Kerker in Minneapolis is out. A decision is due this week. … Inflow, a Web-hosting company, has contacted six agencies about its $10-15 million ad account. Competing are Carmichael Lynch, Hunt Adkins, and Martin/Williams, all in Minneapolis, Square One and The Richards Group, both in Dallas, and Temerlin McClain in Irving, Texas, said Jan Apple, the Minnetonka, Minn., consultant handling the review. … Kirshenbaum Bond & Partners in New York has melded its interactive and direct marketing units into a separate entity, Dotglu. Dotglu, with a staff of 40, is being run by CEO Tina Cohoe, former president of the New York office of FCB Direct.

Brand Marketing

Hotlinenewswire

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff