Hotline

Sprint Business Goes Into Review

CHICAGO—Sprint Business is conducting a review for its advertising account, which is being defended by incumbent McCann Relationship Marketing in New York, a company representative said. The Dallas division of the Westwood, Kan.-based telcom spent $25 million on media expenditures in 2001 but just $2 million through October of last year, according to CMR. Resonance Consulting Group in Newark, Ohio, is overseeing the review, the client rep said.

Läpiz Breaks Debut Work for Tecate

CHICAGO—Leo Burnett Hispanic unit Läpiz’s first national campaign for Tecate includes three TV spots that will air on major Spanish-language networks with the tagline, “You can tell what’s authentic.” The Mexican beer is imported by Labatt USA, Norwalk, Conn. Läpiz was awarded the account, formerly at CartelCreativo, San Antonio, in June. One ad broke earlier this month; the two others break in March. Tecate spent nearly $2 million on advertising from January through October 2002, according to CMR.

Ford Asks Consumers to ‘Look Again’

DETROIT—Ford Motor Co. unveiled a new tagline for its Ford Division, “Look again,” in a spot that aired during Alias after last night’s Super Bowl. The commercial, from J. Walter Thompson in Detroit, features an original song from Randy Newman.

Fallon Places Time Work in Europe, Asia

CHICAGO—Fallon will expand its “Red Border” campaign for Time magazine to European and Asian markets, extending an account the agency has held in the U.S. since 1991. European account management will be handled by Fallon’s New York offices, while Asian duties will be handled by its Hong Kong and Singapore branches. Campaign spending was not disclosed. Time spent nearly $2 million on advertising through the first 10 months of 2002, according to CMR.

C-K Splits With Charter Communications

CHICAGO—Cramer-Krasselt and Charter Communications have parted company amid marketing management changes at the client. The Chicago agency won what was then estimated as a $15-20 million account in September 2001. A representative for the St. Louis-based client said the company has no plans for an account review and will continue to work with its remaining agency roster, which includes Omnicom’s Tequila and The Hughes Group in St. Louis.

Campbell-Ewald, Doner Pursue Carpet One

LOS ANGELES—Carpet One has narrowed its search for an agency to six contenders, according to Select Resources International, the West Hollywood, Calif., consultancy that is conducting the review. The shops are: incumbent Ocean Group and Berenter, Greenhouse & Webster, both in New York; Campbell-Ewald and Colby & Partners, both in Santa Monica, Calif.; Doner of Southfield, Mich.; and Modernista! in Boston. Annual billings are estimated at $20 million. A decision by the Manchester, N.H.-based retailer is expected by mid-March.