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Deutsch Bows Out of E*Trade ReviewLOS ANGELES—Deutsch/LA has withdrawn from the E*Trade Financial review, sources said. Executives at E*Trade and Deutsch, in Marina del Rey, Calif., did not return calls, and it could not be determined why the shop bowed out. Deutsch was one of at least three agencies contacted last month by the Menlo Park, Calif., client. Incumbent Goodby, Silverstein & Partners, San Francisco, is said to be considering resigning the $40 million account. Goodby officials did not return calls. Goodby Breaks $40 Mil. SBC CampaignLOS ANGELES—Goodby, Silverstein & Partners has broken a $40 million campaign to tout SBC's entrance into the California long-distance category. A TV spot from the San Francisco shop that broke Jan. 1 plays off the idea that having two of everything, such as separate long-distance and local phone bills, is redundant. The ad shows a man with two coffee cups and a man driving two cars. The scene stops when the mailman delivers one phone bill for SBC local and long-distance service. Two other spots for the San Antonio client are set to break in mid-January. Tilia Decision Expected This WeekLOS ANGELES—Tilia, which markets a vacuum-sealed food-storage system, this week is expected to name an agency for its $5-10 million creative and media account, according to U.S. Marketing Services in San Francisco, which is leading the search. The San Francisco client has previously relied on infomercials. Vying for the account are San Francisco shops Hill, Holliday, Connors, Cosmopulos, Hoffman/Lewis and Young & Rubicam, the consultant said. 6 Compete for San Antonio McDonald's Co-opDALLAS—The San Antonio McDonald's co-op has put its $2 million account in review, sources said. The co-op reportedly seeks an agency that understands the nuances of the San Antonio market. Competing are Cartel Creativo and Creative Civilization, both San Antonio; incumbent Mor och, Dallas; and DavisElen, Los Angeles, sources said. San Antonio PR firms KGB Texas and Guerra DeBerry Coody are also vying, sources said. Pitches are set for late January. FCB Picks Up SF Chronicle, Hampton InnLOS ANGELES—Foote, Cone & Belding has won two projects for Hearst Communications' San Francisco Chronicle, the client said. One will tout recruitment; the other, editorial. Billings are about $3 million. The San Francisco shop bested Omnicom's DDB and Direct Partners Group, also San Francisco, and Rives Carlberg, Houston. Incumbent Grant, Scott & Hurley, San Francisco, did not defend. FCB's Chicago and El Segundo, Calif., offices have also won the$5-10 million Hampton Inn and Hampton Inn & Suites account, following a review. Clow Joins Oakley Board of DirectorsLOS ANGELES—Oakley said it has named Lee Clow, chairman and worldwide creative director at TBWA and TBWA\Chiat\Day, to its board of directors. Clow fills a spot vacated by Washington Wizards player Michael Jordan, who will serve as an adviser to the Foothill Ranch, Calif., company and continue to endorse Oakley eyewear under an existing agreement that expires in 2005.

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