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American Legacy Foundation Preps Review

BOSTON—Pile and Co. in the first quarter will solicit shops to pitch the American Legacy Foundation’s creative account, according to client evp of marketing Chris Cullen, who hired the Boston consultancy last week to conduct the review. Maxxcom’s Crispin Porter + Bogusky, Miami, and Havas’ Arnold, Boston, are invited to defend. Still undecided is whether media chores with Arnold MPG will also be reviewed. Legacy earlier this month launched an internal audit to find ways to streamline its media operation.

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