Discovery Channel Names BaylessCronin

ATLANTA—Omnicom’s BaylessCronin has been chosen by the Discovery Channel for a variety of creative assignments. The Atlanta shop, a unit of Merkley Newman Harty & Partners in New York, bested three undisclosed shops, according to sources. Billings are undisclosed. BaylessCronin will develop television and print ads to support specials and series throughout 2003 for the Bethesda, Md., client. The shop’s first chore will be to brand Discovery’s newest show, Quest, an initiative that both funds and chronicles projects spearheaded by scientists and explorers. BaylessCronin will also execute a variety of general network ads for recently launched series such as Monster Garage and Unsolved History.

Austin Kelley Loses QuikTrip to Richards

ATLANTA—QuikTrip gasoline and convenience store centers has moved its ad account to The Richards Group, the client confirmed. The Dallas independent shop secured the business following a review that included three-year incumbent Austin Kelley Advertising, an Atlanta unit of the Interpublic Group, Ackerman McQueen in Tulsa, Okla., and three undisclosed Southwest and Midwest agencies. Media consultant Barry Silverman conducted the review, which sources said began when client chief executive officer Chet Cadieux joined the Tulsa company earlier this year. Spending on the account, according to CMR, had dropped to less than$1 million in 2001.

CHD Wins Account of London Bay Homes

ATLANTA—Cole Henderson Drake has won the advertising account of London Bay Homes. The Atlanta agency claimed the estimated $1 million business following a review, according to Chris Jacobs, agency partner and creative director. Jacobs said his agency’s experience in the real estate category and in marketing products and services to affluent consumers helped secure the account. The client, which builds custom homes, is based in Naples, Fla. A print and direct-mail campaign is expected to break later this year.

Arnold, EPB Remain in Talks for New York

BOSTON—Arnold and Panoramic Communications’Earle Palmer Brown continued discussions late last week in an effort to place some staff and clients of the latter’s New York office with Arnold, sources said. Lance Mald, chief executive officer of EPB in New York, declined comment, and Arnold chairman Ed Eskandarian did not return calls by press time. EPB’s New York location has about 25-30 remaining employees, sources said, and a handful of clients, including DeLonghi Spa kitchenappliances, the SSB Citi unit of CitiGroup and the Accor hotels chain. Client executives could not be reached. Last week Havas’ Arnold absorbed most of the personnel and clients of EPB in Bethesda, Md., which will shortly close. Terms were not disclosed, but sources estimated the acquisition price at about $3-5 million in cash and stock. Approximately $40 million in billings from clients such as the American Bankers Association and the U.S. Treasury, as well as 30 EPB employees, joined Arnold’s office in McLean, Va. EPB also maintains aservice office in Philadelphia.