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Miller Contacts Agencies for Foster’s
CHICAGO—Miller Brewing Co. is talking to roster and nonroster shops about its $15 million Foster’s Lager account. Incumbent J. Walter Thompson, Chicago, has been invited to defend, said a company rep. M&C Saatchi, New York, and Wieden + Kennedy, Portland, Ore., are also vying, said sources. RFPs went out several weeks ago, but the rep declined to name a timetable. The review comes about a month after JWT was forced to defend its $50 million Miller Genuine Draft account, which ended up split between JWT and Miller Lite agency Ogilvy & Mather.
Burnett Enlists Army Reinforcements
CHICAGO—Leo Burnett USA hired urban- and youth-specialty shop Vital Marketing Group to help in its African-American marketing chores for the U.S.
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