Hotline

Texas Lottery to Name Winning Agencies

DALLAS—The Texas Lottery Commission is expected to name the general- and minority-market winners of its estimated $34 million account today. The two shops selected will then negotiate contracts with the commission, the client said. Lottery executives visited the three highest scoring agencies in the review earlier this month and heard oral presentations. General-market incumbent Fogarty Klein Monroe in Houston and minority-market incumbent The King Group of Dallas both participated in the competition.

Campbell Mithun Out of Lands’ End Review

CHICAGO—Campbell Mithun was cut from the review for Lands’ Ends’ $15 million account. An agency representative said the account “wasn’t a good fit” for the shop. Remaining in contention for the retailer’s business are The Richards Group in Dallas, Carmichael Lynch in Minneapolis and McKinney & Silver in Raleigh, N.C. The incumbent was Element 79 in Chicago. The Dodgeville, Wis.-based retailer is owned by Sears, Roebuck and Co.

Publicis Plans to Close Chicago Office

CHICAGO—Publicis in Mid America is closing its Chicago office, with accounts moving to Publicis in New York, sources said. The Chicago agency’s accounts include OfficeMax, Whirlpool and American Trans Air. Originally an outpost of San Francisco-based Hal Riney & Partners, the agency has lost substantial business in recent years. Paris-based parent Publicis Groupe is expected to complete its $3 billion acquisition of Bcom3 Group and its anchor agency, Leo Burnett in Chicago, on Sept. 20. Steve Price, COO of Publicis in Dallas, will take on the role of chairman and CEO of Publicis in Mid America.

Study: More Dollars Needed to Target Latinos

DALLAS—The Association of Hispanic Advertising Agencies has released a study that says advertisers are not allocating enough money toward reaching U.S. Hispanic consumers in many core product categories. The research, conducted by The Santiago Solutions Group in San Francisco, found that advertisers of baby products, cosmetics and children’s remedies should allocate 10-25 percent of their marketing resources to the Hispanic market. A 7-13 percent allocation is suggested for the fast-food, apparel, automobile and entertainment sectors. In addition, financial investment, computer and insurance companies need to increase their budget allocation by 7 percent, the study said.

Patriotism and Defense Define Raytheon Ads

BOSTON—Parker Stephens has launched a print and outdoor campaign touting military contractor Raytheon’s missile-defense capabilities. The print ads break this month in Defense News, Aviation Week, Roll Call, Space Technology and Army Magazine. One execution depicts the Washington Monument covered in a “digital blanket” by Raytheon’s various technologies. The headline reads, simply: “Missile defense.” Media spending will likely be in the $5-million range. The Lexington, Mass.-based client’s strategy reinforces the message that it has all the necessary technology to lead missile-defense initiatives.