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Miller Pitches Set for JWT, Ogilvy

CHICAGO—Miller Brewing will hear creative pitches from roster shops J. Walter Thompson and Ogilvy & Mather for its Miller Genuine Draft beer later this month, sources said. Ogilvy, whose New York office handles Miller Lite, was called in after JWT Chicago’s latest effort, “Pure MGD,” was deemed lacking strategically, a representative for the Milwaukee brewer said. Spending on MGD is about $50 million.

Nohe Leaves BR for BE&P Client Post

CHICAGO—Bernstein-Rein executive John Nohe is set to join Barkley Evergreen & Partners in a top client services post, sources said.





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