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Soderstrom Joins Converse

BOSTON—Modernista! said it is developing a fall push for Converse, its first work under the direction of Erick Soderstrom, who has joined the North Reading, Mass., apparel company as its chief marketer. He succeeds Cheryl McCants, who left the company. Converse emerged from bankruptcy last year and launched a national print push from Boston’s Modernista!, which was tagged, simply, “Shine.”

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