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Sony Seeks Shop for $100 Mil.+ European Account

LOS ANGELES—Sony Corp. has launched a review for its estimated $100 million-plus pan-European creative account, now at Saatchi & Saatchi, London. It is not known if the incumbent will defend. The electronics giant is also reviewing its pan-European media buying business; that all-roster-shop search includes Omnicom’s OMD, WPP Group’s MindShare and Publicis Groupe’s Zenith Media, a Saatchi sister shop.

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