Hotline

Jamaica Campaign Targets Hispanic Tourists

ATLANTA—Air Jamaica is launching an advertising campaign targeting Hispanic consumers. Radio and television messages created by Anthony Barad Iglesias Advertising in Miami are intended to revitalize Jamaica’s image among metropolitan Miami’s 1.4 million Latino residents. Research suggests that Spanish-speaking travelers to the Caribbean typically choose Puerto Rico and the Bahamas as vacation getaways over Jamaica.

Department Store Search Moves Into Final Round

ATLANTA—WestWayne, Grey and Emergence are among the Southeast shops in contention for a branding assignment commissioned by Federated Department Stores’ Rich’s/Lazarus/Goldsmith’s division. The Atlanta shops are joined by Temerlin McClain in Irving, Texas, and SFI in New York. Rich’s operates 27 stores, Lazarus 44 and Goldsmith’s six. Together, the three brands spent more than $90 million on advertising last year. A final decision is expected later this month.

Deep Blue Wins Branding, Development Projects

ATLANTA—Deep Blue Insight has landed branding and product-development assignments for Coca-Cola here; CenturyTel in Shreveport, La.; Chicago-based ACCO Brands’ Wilson-Jones and Swingline products; and Dow Chemical Co.’s WoodStalk and Great Stuff lines in Midland, Mich. The Atlanta shop, formerly Nottingham Husk, employs market research tools that range from standard quantitative tracking studies to nontraditional approaches such as photo-ethnography. Photo-ethnography involves documenting homes and workplaces to better understand what drives consumer purchases.

The Art of the Pitch on Display in Milwaukee

ATLANTA—The art of pitching will be on display in Milwaukee this week—and not just on the baseball diamond. Tied to that city’s hosting the 2002 All-Star Game will be “The Marketing of Major League Baseball” exhibit at the William F. Eisner Museum of Advertising & Design. The show covers the best MLB advertising of the past 25 years, with a particular emphasis on small-market challenges. Among the shops whose work will be on display: Trahan, Burden & Charles (Orioles), Foot, Cone & Belding (A’s), Kohnke Hanneken (Brewers), Wongdoody (Dodgers) and Hunt Adkins (Twins).

Zacksby’s Restaurants Looks for First Agency

ATLANTA—Zacksby’s Restaurants is conducting an agency review for its estimated $5 million account. Search consultancy Wanamaker Associates in Atlanta has contacted some 15 shops in the Southeast. The Athens, Ga.-based chain wants an agency with quick-serve restaurant experience.There is no incumbent.

The Hewitt School Selects Archer-Malmo

ATLANTA—Archer-Malmo has added branding and public relations work for The Hewitt School. The New York private school was impressed by media placements the Memphis, Tenn., shop made for its public-service project, “Operation Prom Dress.” A story about the charity, which collects and distributes dresses to students in rural West Virginia, appeared on CBS’ The Early Show.