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Lápiz Lands Wrigley Hispanic Marketing

CHICAGO—The Wm. Wrigley Co. named Bcom3 Group agency Lápiz its first Hispanic marketing agency after a review of undisclosed contenders. The Chicago shop will develop marketing programs aimed at the U.S. Hispanic population for the Chicago-based company. Billings were not disclosed. OMD—the media service for Wrigley lead agency BBDO Chicago—will handle media duties for the Lápiz assignment.

Burnett Buys Stake in Amazon Advertising

CHICAGO—Leo Burnett here acquired a 35 percent stake in Amazon Advertising, which made its name creating ads targeting women. The two agencies share a client in Procter & Gamble, for whom Amazon has been creating ads for Naturella, a feminine hygiene product expected to roll out in Latin America, sources said. The San Francisco shop is utilizing Burnett’s network for the launch. Amazon is expected to remain separate and independent from Burnett, with founders Millie Olson continuing as president and Lynda Pearson as creative director. Amazon claims 20 employees and $25 million in billings.

Publicis Wins Rotary International Work

CHICAGO—Rotary International recently awarded its advertising and media account to Publicis in Mid America, Chicago, following a review that involved several other undisclosed shops. The nonprofit organization based in Evanston, Ill., operates 30,000 Rotary Clubs Worldwide, which provide humanitarian and other services. Billings are expected to be less than $1 million.

Miller Takes Safe Message to Airlines

CHICAGO—Miller Brewing Co. will air its first in-flight commercial on all domestic routes of Delta Air Lines and United Airlines during July. The 90-second spot promotes Miller’s “Live responsibly” campaign and features Milwaukee Brewers president and CEO John Bowlin and Steve Young, president of the National Fraternal Order of Police. The ad was created by Capital Media Network in Pompano Beach, Fla.

Cramer-Krasselt’s Janikowsky Joins GMR

CHICAGO—Cramer-Krasselt vice president and pro-motions director Ann Janikowsky has joined GMRMarketing as senior vice president of client services. Janikowsky reports to Jack Rooney, executive vice president of client services at the events and sports marketing agency in New Berlin, Wis.

BE&P Taps Into Tchotchkes for Retail Biz

CHICAGO—Barkley Evergreen & Partners has formed a creative services group to serve retail clients with in-store collateral, direct marketing and newspaper inserts. Within the new unit will be a division named “Joanie Loves Chotchkes,” which will provide promotional products to clients. Perry Hunter, a vice president of the Kansas City, Mo., agency, will direct the group.

For the Record

A story about Primetime Generational Marketing [Adweek, July 1] should have stated that Gary Horton’s age is 61 and Charlie Stannard is 59.