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Lápiz Lands Wrigley Hispanic Marketing

CHICAGO—The Wm. Wrigley Co. named Bcom3 Group agency Lápiz its first Hispanic marketing agency after a review of undisclosed contenders. The Chicago shop will develop marketing programs aimed at the U.S. Hispanic population for the Chicago-based company. Billings were not disclosed. OMD—the media service for Wrigley lead agency BBDO Chicago—will handle media duties for the Lápiz assignment.

Burnett Buys Stake in Amazon Advertising

CHICAGO—Leo Burnett here acquired a 35 percent stake in Amazon Advertising, which made its name creating ads targeting women.

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