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USPS Decision Is Imminent
BOSTON—The U.S. Postal Service this week is expected to name a winner in the review for its $100 million ad account. Although client officials have said none of the seven contenders designated “finalists” have been eliminated, sources said three teams have advanced in recent weeks. They are Arnold, Boston, and Brann Worldwide, Wilton, Conn.; Foote, Cone & Belding, New York, and Frankel, Chicago; and Campbell-Ewald, Warren, Mich., with DraftWorldwide, Chicago. The work has been split among several shops, with Chicago’s Leo Burnett handling lead creative chores.
AARP Looks to Name Finalists
BOSTON—The AARP this week expects to name “two or three” finalists in the review for its estimated $25 million ad account, according to a representative of the group in Washington, D.C.
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