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IHOP Hires Search Consultant

LOS ANGELES—IHOP Corp. has launched a review for its creative account and hired Atlanta-based consultant Gregg Nettleton from ebrainsinc to lead it, said IHOP representative Patrick Lenow. The Glendale, Calif., client is contacting full-service agencies in the closed review for its $30 million account. There are no geographical or size limitations.

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