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PwC Taps McCann and Hill, Holliday
BOSTON—McCann-Erickson and Hill, Holliday, Connors, Cosmopulos last week teamed to win the creative portion of an estimated $80-100 million Pricewaterhouse Coopers assignment to rebrand the client’s consulting division. An ad campaign later this year will introduce a new name for the unit, currently known as PwC Consulting. Boston-based Hill, Holliday handles creative in the U.S. for PricewaterhouseCoopers’ accounting practice. Interpublic Group sibling McCann handles the accounting business outside the U.S.
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