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Hoover Splits With FCB; Moves to Ten United
CHICAGO—Hoover Co. has shifted the corporate branding portion of its $50 million ad business to Ten United in Pittsburgh from Foote, Cone & Belding here, FCB confirmed. FCB cited creative differences for the split. The agency’s portion of the business amounted to about $20 million. Ten United, part of Columbus, Ohio-based Ten Worldwide, already handles co-op and print for the North Canton, Ohio, vacuum-cleaner maker. Media planning, also at FCB, is part of a consolidation review under way by Hoover parent Maytag.
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