Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sun Consolidating $100 Mil. Global Media Business
LOS ANGELES—Sun Microsystems has launched a review to consolidate its $100 million global media planning and buying business, the client said. Contending are Publicis and Cordiant’s Zenith Media, Aegis Group’s Carat, and WPP’s Mediaedge:CIA, all in New York, and Interpublic Group’s Initiative Media, Los Angeles. Initiative handles the Palo Alto, Calif.-based client’s global media business and does U.S. national TV buying. Sun’s creative agency, JWT&Tonic, San Francisco, is the incumbent print planning and buying resource.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in