Semifinalists Emerge in Papa John’s Review

ATLANTA—Papa John’s Pizza, which called a review for its $40-45 million account in December, has reduced its list of contenders to nine. Chris Jacobsen, senior director of marketing communications at the Louisville, Ky-based chain, declined to name the agencies. Sources identified Austin Kelley, Atlanta; Doe-Anderson and PriceWeber, both Louisville; Grey, New York; and Schafer, Condon Carter, Chicago, among the semifinalists. Four finalists will be issued creative assignments. A decision is expected in March.

DM3 Succeeds P3M in Atlanta

ATLANTA—Tech shop P3M has closed its doors. The Atlanta satellite of the Los Gatos, Calif.-based business-to-business agency will be replaced by DM3. P3M staff and accounts remain at DM3. According to agency spokesperson Philip Mowris, the new group has added six assignments from client Microsoft in Redmond, Wash. Work will include customer marketing initiatives targeting the Southeast. Billings are undisclosed.

Georgia Cancer Coalition Seeks Agency

ATLANTA—The Georgia Cancer Coalition is looking for an advertising agency to develop a statewide awareness and educational campaign. Requests for proposals, available at, are due back March 18. Atlanta agencies contacted by the client include Adair Greene, BBDO Atlanta, Cole Henderson Drake and Fricks/Firestone. Billings are $1-2 million.

Arnold Assigns McGinn, Cooperrider to S.F.

BOSTON—Jim McGinn and Stu Cooperrider have been named president and creative director, respectively, of Arnold in San Francisco. Both had been senior vice presidents at the agency’s Boston headquarters. McGinn replaces Penny Baldwin, who in November became president and chief executive officer of Young & Rubicam in San Francisco. Cooperrider takes over for the recently departed David Ingalls and Robert Moranville. Billings at Arnold’s Bay Area outpost have been nearly halved in the past year to $50 million.

Saturn Transition to Goodby Put on Fast Track

SAN FRANCISCO—Goodby, Silverstein & Partners began meeting with Saturn executives here last week as part of an accelerated transition of the account from Publicis & Hal Riney. Officially, the transition will take the customary 90 days. But sources said Riney, eager to chase a new car account, is “turning over as much as quickly as possible to get on with things.” The pending Ion launch from Goodby is another factor encouraging a swift turnover, sources said. Goodby’s meetings with the client started last Monday; the agency also met with Riney executives. Goodby was awarded the entire $300 million Saturn account two weeks ago, shortly after winning the Ion business [Adweek, Feb. 4]. The agency bested Riney, D’Arcy Masius Benton & Bowles, McCann-Erickson and Wieden + Kennedy in the final pitch.

For the Record

Danny Snyder left DDB in Dallas in May 2000, not January 2002 [Adweek, Jan. 28].