Hotline

Michelob AmberBock Backed by WaylonCHICAGO—Anheuser-Busch's new TV campaign for Michelob AmberBock was created by Waylon Advertising in St. Louis. The St. Louis brewery earlier this year handed a major Michelob assignment to roster shop Goodby, Silverstein & Partners in San Francisco. The brand's former agency, Leapnet, is continuing its move away from advertising and has lost several employees, including the creative chief for the brand, David Hernandez. MARC Expected to Pick Up Heinz Sauce LineCHICAGO—Heinz is expected to assign its Mr. Yoshida's Fine Sauces to MARC USA in Pittsburgh, sources said. A campaign for the sauces last year was done by Leo Burnett, but that agency no longer has the account. Heinz spent about $5 million on Mr. Yoshida's through September of last year. A representative for Pittsburgh-based Heinz said the company was doing an informal review for the brand and was expected to assign it to a Pittsburgh shop in about a month. EarthLink Starts Contacting AgenciesLOS ANGELES—EarthLink last week began contacting shops to participate in the review for its $40-50 million creative and media account. The Atlanta-based Internet service provider sent proposal requests to 10-12 shops across the country, confirmed Terry Montoya, client vp of marketing communications and agency alliances. She declined to name the agencies under consideration. Sources said that in addition to the incumbent, TBWA\Chiat\Day in Playa del Rey, Calif., shops receiving the RFP included the team of BaylessCronin in Atlanta with Merkley Newman Harty & Partners, New York; Berlin Cameron/Red Cell in New York; Foote, Cone & Belding in Chicago; and Wieden + Kennedy in Portland, Ore. Representatives for the shops either declined comment or could not be reached. D'Arcy Cuts Troy StaffDETROIT—D'Arcy Masius Benton & Bowles laid off 22 employees, or 8 percent of its 275-person workforce in the Troy, Mich., office, according to a company representative. The cuts were made across departments and levels and were due to "economic conditions and changes in all of our clients' needs," not just General Motors, the agency's largest client, the representative said. Other agency clients include Dow Chemical, Dow Automotive, Pulte Homes and the Budd Co. Zenith Selects Avrett Free GinsbergBOSTON—Zenith Electronics in Lincolnshire, Ill., chose Avrett Free Ginsberg, New York, for its $30 million account after a review in which the New York office of Hill, Holliday, Connors, Cosmopulos and J. Walter Thompson were finalists. Cramer-Krasselt, Chicago, had handled. Stephan & Brady Takes Miller Trade WorkCHICAGO—Miller Brewing selected Stephan & Brady to handle trade communications, including media planning and buying, public relations and direct mail. The work now at the Madison, Wis., agency was previously divided among various agencies, a representative for the Milwaukee brewery said.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff