Hotline

Gulf Power Switches to Fitzgerald

ATLANTA—Fitzgerald + Company has won the marketing business of Gulf Power Company. The Atlanta shop landed the account in a quiet credentials review against Mobile, Ala., incumbent Lewis Advertising and undisclosed agencies. A campaign involving television, radio, outdoor and newspaper advertising will break in early 2002. Billings are less than $2 million. Gulf Power in Pensacola, Fla., is a subsidiary of Southern Company of Atlanta. Fitzgerald acquired Southern Co. and Georgia Power’s account earlier this year.

Euro RSCG Acquires Atlanta Marketer

ATLANTA—Euro RSCG Worldwide has acquired the Impact Group, a promotions specialist focusing on experiential and event marketing. Impact, with $12 million in billings and clients such as Pepsi, Starbucks, Unilever, General Mills and Suzuki, will be renamed Euro RSCG Impact. The shop will operate under Euro RSCG Marketing Services, a unit of Havas Advertising.

Eisner Underground Doubles Billings

ATLANTA—Eisner Underground has added $5 million in new business. The creative boutique division of Eisner Communications in Baltimore has picked up the accounts of The Phillips Group, an office products specialist in Harrisburg, Pa.; the National Alliance of Children’s Hospitals and Related Institutions in Washington, D.C.; NEW Corp., a consumer products warranty company in Dulles, Va.; and caterer Innovative Gourmet and antiques dealer Gaines McHale, both in Baltimore.

Gish, Sherwood Gets Airport Assignments

ATLANTA—Gish, Sherwood & Friends has been assigned media buying duties for the Metropolitan Nashville Airport. The Nashville, Tenn., shop defeated more than a dozen in-state rivals in a review to land the business. Billings are less than $1 million. Dye Van Mol & Lawrence and The Ingram Group, both in Nashville, were awarded the airport’s public relations and government relations assignments, respectively.

Blue Marble Media Welcomes 4 Clients

ATLANTA—Blue Marble Media has added four new accounts to its client roster. The Atlanta interactive company will create Web sites and develop media strategies for Beers Construction, Stan Smith Events and public relations firm Dateline Communications, all in Atlanta, and The Sea Island Company of Sea Island, Ga. Billings are undisclosed.

Muppet Sells Shrimp for Long John Silver’s

CHICAGO—Fallon enlists Pepe the King Prawn from the Muppets in a new national advertising push for Long John Silver’s. The television, print, radio and Internet effort, tagged “How can you resist?” depicts the extent to which the Spanish-speaking Muppet will go to prove he can be the “official spokes-shrimp” for the Lexington, Ky.-based restaurant chain. Billings for the campaign were not disclosed, but LJS spent $20 million on advertising last year, according to CMR. The Minneapolis agency’s previous effort, featuring midgets in bodysuits, was tested briefly before being dropped last year.